We are Claire Noir

Claire Noir was founded in 2023 with a clear vision: to make premium technology more accessible through trusted sourcing, exceptional customer service and without compromising on quality.

Initially we began operating as a B2B business, building strong relationships within the industry and developing extensive expertise in sourcing, distribution, and market pricing. In 2025, we expanded our business by launching our e-store, allowing customers to benefit directly from the competitive pricing and reliable supply network we had established.

Today, Claire Noir specializes in offering authentic Dyson products, bringing customers high-end technology at prices that truly make sense. We believe that high-quality products should also be offered at fair and accessible prices. Recognizing the need for a trusted place where customers can purchase genuine Dyson products with confidence, Claire Noir was created to bridge that gap.

At Claire Noir, we are committed to selling only genuine products. Every Dyson product offered on our website is sourced through established and verified distribution channels within the EU/EEA. All products are new, genuine, and factory-sealed (unless clearly stated otherwise on the product page). Serial numbers are retained for internal verification.

Authenticity is the foundation of our business and our goal is to provide a seamless shopping experience from start to finish.